Coca-Cola and Domino's came to us to create an interactive video unit that would run online during March Madness while fans were watching the tournament games. This is a great time to get a hold of people who don't want to have to leave their couch- instead, they can order Domino's while they're watching online. To showcase the varieties of pizza and Coca-Cola products that pair well together as well as get people interacting with the unit, we created four identical videos that were choreographed seamlessly so that when the user clicks on different toppings, the Coca-Cola and pizza changes out without missing a beat. The result was a slam dunk, with a very successful rate of interactions and online orders placed.