EXPERIENTIAL - DIGITAL - SOCIAL

Awards:

2016 - Best of Show / Atlanta ADDYs

2016 - Gold, Integrated Campaign / Atlanta ADDYs

2016 - Silver, Experiential "Window Washing" / Atlanta ADDYs

2015 - Ad of the Week, "Window Washing #SlothSweepstakes" / The Drum

FoodSaver wanted to encourage parents to use FoodSaver to save both time and money during Back-to-School season. Often when parents get busy, they think they don’t have time to prepare a fresh and healthy meal for their family. We aimed to educate and inspire this audience that anything is possible with FoodSaver to help you Meal Prep.

Every year, the US Marine Corps celebrates their Birthday on November 10th. It is celebrated around the world with cake-cutting ceremonies and balls and Marines even wish each other "Happy Birthday, Marine" on this joyous occasion. This was content created for their 241st Birthday, on November 10, 2016.

BRANDED CONTENT - SOCIAL

TV - BRANDED CONTENT - PRINT

2015 RAV4 TV - "Yep"

2015 RAV4 Branded Content - "What does the RAV4 Stand for?"

2014 RAV4 TV - "Heading the Right Way" / "Our Generation"

Auto Show Print

TV - BRANDED CONTENT - INTERACTIVE PRINT - DIGITAL - SOCIAL

BRANDED CONTENT - SOCIAL

BRANDED CONTENT - SOCIAL

The Home Depot and Home Decorators Collection can help you complete your room, from Start to Finish. We created an instructional and entertaining video series with DIY influencers to showcase how you can create a look in your distinctive style with the help of Home Depot and The Home Decorators Collection.

This integrated campaign incorporates the digital video series, social content, and the influencer's content.

The long-form videos show the makeover from start to finish, with interactive annotations at the end that lead to the 5 short-form how-to videos within that room. The short-form videos lead you back to the long-form, and all videos allow the user to "shop the room" which takes them to a product node on the Home Depot website.

Start to Finishes YouTube Playlist

Hunted Interior Blog Post

BluLabel Bungalow Blog Post

TV - SOCIAL

BRANDING - SOCIAL - DIGITAL - PRINT

Every day, 2,000 children die due to dirty water and poor sanitation. Flush for Good is a charity program where American Standard will donate a toilet system to a developing country every time a Champion® toilet is purchased in America, helping save thousands of lives.

I created this campaign from the ground up, from naming it, to designing the logo, and concepting the digital including website, social, and print.

Awards:

2014 - Silver, North American Effie Award (Agricultural/Industrial/Building)

2014 - Best in Class / Atlanta AMY Award (Integrated Marketing Campaign)

2014 - Bronze, Consumer/Trade Publication / Atlanta ADDY

Flush For Good's success and American Standard CEO, featured in Fortune Magazine.

It’s incredibly difficult to get people to read your advertising. In fact, it’s estimated that only .00000010003% of you will read this very copy. Armed with this knowledge, we had the beginnings of a humorous Effies campaign.

We concepted and illustrated these Print ads and e-mails to emphasize this fact, and bring a new light to the Effie Awards.