UPS x Dallas Cowboys: Deliver Your Pitch

In the game of small business, you only get one shot at a first impression. With investors, it’s a well-rehearsed elevator pitch. With consumers, it’s your product and the package it comes in. So UPS teamed up with the Dallas Cowboys to create a competition where three Texas small businesses pitched their business story to our star panel of judges using only a UPS box and the contents they can fit inside it. They all got national exposure, but the winner also gets a cool $30K to go towards making their business even more Unstoppable.

Introducing UPS Deliver Your Pitch, in partnership with The Dallas Cowboys.

Video content was created for website and social, amplified by UPS, Dallas Cowboys, Emmitt Smith and CeeDee Lamb.

Our Reddit takeover performed 74% higher than the plan, garnering a total of 4.1M impressions (vs the planned 2.35M impressions) with over 7.7K clicks in it’s first week (performing 74% higher than our original plan), and at above average VTR rates!

As a sixth-generation Texan and lifelong Dallas Cowboys and Emmitt Smith fan (and recent CeeDee Lamb fan), this was certainly a highlight for me - to be back in my home, at Cowboys HQ with these superstars!