Coca-Cola asked us to create a campaign to target Gen-Z to come out to Six Flags and enjoy a refreshing Coca-Cola beverage of course. This had to sell both equally, and work for both clients, always a fun challenge to embark upon. But we loved the challenge, because this was the time that everyone really needed a break and to enjoy themselves, at Six Flags with friends… after a long long wait. The campaign:

Taste The Thrills

Teens (and their parents) have been stuck inside for the past year. But with school ending and summer calling, it’s time to power down the laptops, swap screen time for sunshine, and finally taste the thrills again. This campaign is a rallying cry to do just that. Our online shorts act as a small taste of the thrills that will drive their craving for the exhilaration found with Coke at Six Flags.

We brought the Taste of Thrills campaign to life with pops of color, bold patterns, and playful typography. This style acted as the visual voice of Coke and Six Flags and immediately convey the fun waiting for teens this summer. It also played off the world of Tik-Tok and Instagram Stories where there’s a mixed media playfulness.

In total, we created around 300 pieces of content, including :15s and :30s for TV/social and SFTV (an internal video station that plays at rides and retail in park). We shot this on a very limited budget, during a pandemic, in off-season, virtually casting and meeting, and in one-day. And simultaneously did a photoshoot while doing the video shoot, between takes.

Photoshoot