Peugeot
For our Peugeot Pitch, we were asked to create a campaign and experience to introduce Peugeot to the United States. Working with Fitzco as the traditional agency, and us at Momentum working as the brand experience arm, we crafted an exciting, bold entrance for Peugeot in the states.
Our task for the Brand Experience Center was to bring the campaign we worked on with Fitzco to life, By Design, but also to create something different than any other car dealership. Our insight: most car companies and car dealerships tell you what kind of person you are. The commercials, the landscape or house the car is pictured in, the giveaways at the dealership, you name it… they tell you they know you. At Peugeot, we don’t tell you who you are, we let you discover it.
I connected the experience with my team at Momentum, and worked with our 3D and experience design team in NY for the beautiful work you see below.
Below you’ll find our mood video and an in-depth look at the Brand Experience Center we proposed, or just scroll down to just look at the pretty pics.
