Back To School with FoodSaver
FoodSaver was looking to increase sales and awareness of their vacuum-sealing system during back-to-school season, for both Sam’s Club and Walmart retailers in the US.
Meal prep is hard for parents, especially with work and their kids' school schedules and activities. FoodSaver wanted to prove that with their products, families could save time and money, and still have fresh, healthy food.
“Parents don’t think they can give their families healthy, fresh, affordable meals in the time they need to without some sacrifice. They don’t have time to cook every night or day.”
We created this campaign which shows the before and after of using the FoodSaver products in a bright, playful layout. This campaign visually explains how the product works functionally, while inspiring new uses of the device as well and showcasing the ease of the product. We created a series of shots for consumers at both Walmart and Sam's Club, each with a breakfast, dinner, and snack recipe that required little upfront work with beautiful and tasty results. Our campaign was fresh for the company and had a lot of versatility for the brand, across all social and digital platforms.
I worked as the Creative Director on this project, helping the team concept and strategize an innovative campaign. I also worked as the Copywriter on the project, and Art Directed the Photoshoot with a Food Stylist. Design by Mariana Silva. Retouching by Jason Murphy. Photography and Food Styling by Fratelli Studio.
Photography
We created series of photos, for both their Walmart and Sams Club products each with a breakfast, dinner, and snack option. We wanted to highlight recipes that required little work after sealing them to prepare them for the family. In addition to highlighting ease of product, we wanted to showcase more uses of the product that users hadn’t thought of. You can pretty much vacuum seal anything (well, almost anything - if you have a question on what you can' or can’t seal, just ask - I now know these things!)
Top Set of Images for Sam’s Club. /Bottom Set of Images for Walmart.
Content
We shot these assets to be versatile across digital and social platforms, and to really interact the user and pop in their environment. By shooting different background slates and recipes for each retailer, we were able to give each retailer unique assets to use, and FoodSaver was able to use with many options.
